Monografie (a stampa)
Princeton : Bloomberg, 2004
Abstract/Sommario: In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace.
Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience ...; [Leggi tutto...]
In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace.
Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including:
The four primary fears that could destroy a sale--and how to help prospects overcome them
The nine most effective strategic approaches to "target marketing" success
Five guidelines for qualifying prospects more effectively
Sixty-five ways to snap a sales slump
Ten ways to get clients to say yes
Four simple steps to generate new business with current clients
Five guidelines for overcoming objections
Six sample scripts to make closing ratios soar
Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.